So with 2024 coming to an end the team at Watermark Creative decided to create a range of summer wrapping papers for our clients. Being that we celebration Christmas down under in the sun, a more summer themed solution was chosen. I tried to work with a range of visual cues that remind me of my Christmas memories as a kid.

These are a collection of images from multiple projects where the use of a clean modern figurative solution was key. Clients here include financial, pharmaceutical and service based industries.

Moon Boy is a series of illustrations based around the story of a young boy and his bear who go on a journey to fix the moon which has been broken by an unusual event.

I was given the opportunity to work with Arch MacDonnell from In-house on one of New Zealand’s iconic brands, NZ Post. In-house was evolving the brand and I was tasked with creating a visual language and toolbox of web icons and brand assets. NZ Post is all about people and their unique and individual personalities. Arch and I had the best time creating environmental scenes that captured moments within the NZ Post world. This was truely one of the most enjoyable projects I have ever worked on. Thanks Arch and NZ Post.

When described to me as an on-demand cleaning service, Nexdo sounded just like the kind of project I’d love to work on. Blake Enting and the team from Mister Wolf kindly asked me to bring to life the Nexdo brand for it’s launch in New Zealand and Australia. I worked on taking everyday cleaning tasks and adding the Nexdo factor. The result was a fun series of illustrations used for digital and online ads.

REACH is a support service that assists job seekers managing a health issue or disability to re-enter the workforce in New Zealand. I worked as the lead artist under the creative direction of Dave Way. I was involve in character development and the design of the scene art. I spent a lot of time creating a range of bespoke background base textures which the animation team used to add an over arching visual texture to the animation. The animation won numerous awards including a Silver in the New Zealand Best Design Awards and Best in Show at the 3×3 Awards in the US 2018.

I love telling visual stories. Here is a collection of images I have created for various clients from corporate to government and in between.

So I need help with a packaging project Annette from Annette Roper Design said. Picture this, a group of crazy penguins with an even crazier production facility making ice cream cones! Oh yes, and did I mention they also have a delivery van? This was the start of a really fun job where I got to create this playful world for Annette and her client Snowdon. Such a fun job. The kids will be much happier this summer.

So this was a fun one. Paige Sanderson from National Dental Care in Australia asked me to design a fun hero character. Next we paired our hero with other characters to create humours scenes around four themes.

Phil the whale was part of a series of online learning books I worked on for Savvas Learning. The story is set where our hero Phil learns to play with his smaller fish pals.

April fools was part of a series of online learning books I worked on for Savvas Learning. The story is set on April the 1st. April Fools day. Caleb is determined to play as many practical jokes on his brother Jake as he can. After a day of jokes and tricks a truce is called and the brothers are left laughing about their day of fun.

The strangest reptile house was part of a series of online learning books I worked on for Savvas Learning. The story is is about two kids Jan and Pete who go on a school trip to the Reptile House. Suddenly they find themselves alone and right next to a T Rex! A bit much for this school trip!

MONSTERS ARE IN MY BLOOD!

The crazier the better... there's no rhyme or reason as to who they are, or what they do, they're simply the result of the randomness of my brain. Don't try and understand them, they just crave one thing - LOVE.

The following is a series of spot illustrations I worked on for Savvas Learning. They were part of a larger set where we used a set colour palette and style. These illustrations were part this online learning program.

Noodle and Doodle was part of a series of online learning books I worked on for Savvas Learning. The story is set where Noodle a purple turtle goes to the planet Gobble to visit his friend Doodle a purple poodle.

The following samples have been created for various clients such as Ikea, NZ Post, Fonterra, Tourism New Zealand, Tower Insurance, Pams, Mitre 10, investment firms and hotel chains. With all of these projects it was about creating a clear and consistent visual language.

I was commissioned by the team at Bettle & Associates to create an ongoing series of educational images for School Kits. Each image relates to a certain subject such as farming, energy, or education to name a few. Flash cards are also created from the art as part of the educational pack.

I have always had a love for building and construction. Having had the privilege of designing & building 2 homes I have seen just what goes into a journey like this. So when I was asked by Devoney at Coles and Co to create a range of diagrammatical illustrations for NZ Builders Academy I was thrilled. The task was to create a simple fun visual language for sometimes complex images. With the use of isometric, a set of line weight rules and a limited colour palette, we came up with this set of images.

The third book in the United Therapeutics Skivolo series this book follows a cheetah called Zara and her adventures after neuroblastoma treatment.

Carlos the cane toads exciting expitdition was part of a series of online learning books I worked on for Savvas Learning. The story is is about Carlos a cane toad. He lives in a puddle on the edge of the Amazon jungle. He wants to see the world so he hitches a ride on a ship to Australia. There he meets a snake, gets a pedicure and finds Australia his home.

The great gem race was part of a series of online learning books I worked on for Savvas Learning. The story is set in the city of Gemville. A group of animals take part in the Great Gem Race. The race takes Speedy Squirrel, Dashing Duck and Bounding Bunny on an exciting race to Gem Lodge. Who will win and take the title?

Gold was part of a series of online learning books I worked on for Savvas Learning. The story tells of the journey of grain to the dock where it is then taken by girls on the ship High Light to Tie Light Bay. The gals sail back to Play Day Bay. They then meet King Knight who shares his gold.

This was a lovely little project I was asked to work on with Tim Meredith at Boxer & Co in Sydney. The illustration was for a back of pack visual portrayal of We the many’s ethos and production processes.

One of my favourite projects during 2020 and lockdown was working with Phil Dunstan-Brown at Provenance on a series of shadow and reflection based conceptual illustrations for his client Askyourteam.

I was approached by the wonderful folks at DDB Auckland to work with their team on an online survey game for Mobil. A really fun project creating these 3 backgrounds and vehicles.

Just some Friday fun.

The Eventfinda project was one where I got to work directly with the client. The brief was to create a bird like branding character. Eventfinder are in the business of selling tickets and promoting events. They wanted a character with attitude who could be loud. From this I came up with the beak changing to a horn. Here is some of the visual pathway elements as well as some first thoughts from my sketchbook. Such a fun project.

Titled “ Not From Here “ is the first in series I am working on in the creation of animals from another place . . Just where? Over the fence or from another land. Who knows.

When Creature approached Watermark Creative to work on a promotional video presentation using a suite of cool personalised characters we knew this was going to be fun. I worked to design the characters and scenes. I teamed up with Watermark’s 3D specialist Courtney Hopkinson who brought his magic bringing the designs to life in 3D. The final animation was art directed and brought together by Dave Way Watermark’s head of animation and interactive.

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